Our Rationale

about-rationale

  • African women in Diaspora appear to possess somewhat negative ‘perceptions’ of the realities of productive economic activity in Africa and are rather oblivious to the vast economic opportunities that abound in Africa – untouched.
  • They, as a result lose out on business development and economic progression on the continent. There seems to exist a disconnect between African Diaspora women engaging in productive enterprise, taking advantage of the business networks and opportunities that exist in their respective African nations.
  • Their indigenous compatriots seem to be well advanced and aware of the vast potential in business on the continent. There is an urgent desire to bridge this gap and explore possibilities for effective solutions to the apparent “apathy” of African Diaspora entrepreneurs..
  • There arises the critical need to shift paradigms of African Diaspora women to engage competitively with their indigenous counterparts.